Idea No. 221: The Right Book Will Always Keep You Company

the idea: run an ad campaign for a bookstore by putting sleepers next to their favorite main characters the ideator: ACW Grey Tel-Aviv and Steimatzky About two weeks ago I finally got a library card in Massachusetts.  It’s been on my mind ever since I moved here two years ago, and finally I had everything I needed (mainly …

Idea No. 218: Somerville’s Little Library

the idea: set up an outside library where people can take a book and leave a book the ideator: James Fox and Akil Williams The Somerville public library has recently decided to do something a little different: the Little Library.  It lives on Broadway in Ball Square, across the street from SoundBites and the Ball Square Cafe. …

Idea No. 217: 18 Different Divas sing Total Eclipse of the Heart

the idea: sing Total Eclipse of the Heart in the style of 18 different divas the ideator Christina Bianco It’s a Monday and we all need a good laugh, so here’s one: spot-on impersonations of 18 different divas singing Total Eclipse of the Heart. I may have missed the 80’s, but even I know this …

Idea No. 216: The Micro Museum

the idea: a new forum for tiny, local masterpieces the ideator: Judith Klausner and Steve Pomeroy The Micro Museum in Union Square is officially open! The tiny, completely un-intimidating museum showcases local artists in miniature.  It was, in part, inspired by the fact that Somerville, MA is the city with the second highest number of artists per capita …

Idea No. 215: The Innovation of Loneliness

the idea: depict the innovation of loneliness the ideator: Shimi Cohen This idea needs little introduction.  It describes the evolution and the current condition of human social structure, culminating in the innovation of loneliness.  It’s second role is as a critique of social media, or at least of online social platforms replacing conversations.

Idea No. 212: Vivaldi meets the Electric Guitar

the idea: play the Presto movement (titled Summer) of Vivaldi’s “The Four Seasons” on electric guitar the ideator: Tina S and Patrick Rondat, her guitar teacher I recently decided that there are two types of singer-songwriters: those who love to sing so they learn guitar, and those who love to play guitar so they learn to …