Idea No. 221: The Right Book Will Always Keep You Company

the idea: run an ad campaign for a bookstore by putting sleepers next to their favorite main characters the ideator: ACW Grey Tel-Aviv and Steimatzky About two weeks ago I finally got a library card in Massachusetts.  It’s been on my mind ever since I moved here two years ago, and finally I had everything I needed (mainly …

Idea No. 218: Somerville’s Little Library

the idea: set up an outside library where people can take a book and leave a book the ideator: James Fox and Akil Williams The Somerville public library has recently decided to do something a little different: the Little Library.  It lives on Broadway in Ball Square, across the street from SoundBites and the Ball Square Cafe. …